10 Steps To A Winning Brand puts the power of successful branding to in the hands of the small business owner.

Corporations invest billions in brand development. Small businesses often ignore their brands altogether. Why the difference? Because many entrepreneurs don’t understand that branding drives sales.

Your brand is NOT your logo, as Jon Ward demonstrates in this classic page-turner on small business branding. Your brand is what you mean to your prospects and customers. It’s their gut response — instantaneous and largely subconscious — to you and your business. That split-second feeling is the single most decisive factor in almost every selling situation.

The 10-step program laid out in this important book shows you exactly how to influence people’s response to your company and/or product name. By the time you’ve finished this book, you will have mastered the secrets of successful branding for small business. And that will place you out in front of 97% of small business owners.

Contents

Step 1: Position For Profit
The key to brand success is masterful positioning. Here you’ll learn how it’s done.

Step 2: Own Your Category
People will always place you under a heading they know. Discover how to create a brand new heading, and then dominate your own category.

Step 3: Create The Invisible Brand
A brand is like an iceberg. Most of it lies beneath the surface. Here you’ll learn how to construct the intangible but powerful components of your “invisible brand.”

Step 4: Make Your Name
Naming your brand can drive you nuts! The process described here will cure your “naming neurosis” and carry you straight to a winning solution.

Step 5: Sign Here For Success
The logo is no more than an expression of the brand — but it’s an important expression. Here’s how to do it right.

Step 6: Seduce With Color
Colors have unusual power to stir emotions and build tribal loyalty. Learn how to use color to intensify the brand experience.

Step 7: Be A Brand Monogamist
Many businesses sabotage their brand with clutter: they “nest” one brand inside another, so the poor consumer doesn’t know who is who. Learn the power of brand simplicity.

Step 8: Cult Your Brand
Great brands (including great small-business brands) develop their own community. Here you’ll learn the secrets of launching a true “cult brand.”

Step 9: Call The Cops
Everything you’ve learned in the previous eight chapters will go to waste if you fail to manage your brand. Here are the keys to brand descipline — the absolute prerequisite for lasting success.

Step 10: Be The Brand
The brand is far more than an image. It’s the soul of your business. To be the steward of your brand means to live and breathe its character and values, as you’ll discover here.

About The Author

Jon Ward is a brand consultant, marketing strategist and business educator. As a consultant, he has helped build the brands for clients of every size, from billion-dollar corporations to one-person start-ups. As an educator, he has taught branding for Trump University, T. Harv Eker and through his own online training programs.

Jon can be reached through his website at http://www.brandsecrets.com/contact